Website Redesign · Shipsy
Shipsy Homepage
A complete redesign of Shipsy's homepage that repositions the company as an AI-powered logistics orchestration platform, with an all-new design and refreshed content.
- Company
- Shipsy
- Role
- Senior UX Designer
- Year
- 2024
The brief
Shipsy had grown into an AI platform for logistics. The homepage needed to say so in the first five seconds.
This wasn't a reskin. The old homepage was replaced with a completely new design, and the content was reworked around a sharper message: Shipsy's AI platform and co-pilot help manufacturers, retailers and logistics providers run their operations more efficiently and at lower cost.
Approach
Lead with AI
A bold "AI-Powered Logistics Orchestration" headline, a single clear CTA, and an abstract gradient form that signals AI without another stock photo.
Proof on every scroll
275+ customers, analyst research, customer stories, industry recognition and partners, layered down the page so trust builds as you read.
Make the suite scannable
Five product lines arranged as a bento grid, so visitors can find their area at a glance.
New page structure
- HeroAI positioning, one CTA, and 275+ global customers in a moving logo strip
- Analyst proofGartner's Total Economic Impact study of Shipsy
- SolutionsTMS, WMS, international logistics, multi-carrier and last mile
- Customer storiesVideo testimonials with a strip of customer logos
- RecognitionGartner, G2, Capterra and IDC
- PartnersGoogle Cloud, Azure, AWS, SAP, BCG, McKinsey and more
- Customer benefitsHeadline results customers have achieved
- Closing CTA"Ready to take a leap in your logistics transformation journey?"
Analyst proof
Right after the hero, an analyst study sets up the business case before any product detail.
Solutions bento
The product suite as a bento grid. The flagship TMS gets the largest, colour-filled card; the others sit in dark cards sized by importance, each with a one-line value statement.
Customer stories
Video testimonials paired with a short quote, under a row of customer logos.
Recognition & partners
Results, front and centre
Customer outcomes as big, simple numbers in the brand pink, easy to remember and easy to quote.
Visual system
A clean white canvas with soft pink and blue gradients, a vivid gradient orb as the AI motif, and a signature pink for emphasis and CTAs. Headlines are short, with key words highlighted in colour so the message scans in a glance.
Full page
Scroll inside the frame to see the full page.
